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Currently: Pennell Marine

This property, and all of Eller St (NE 2nd St) are on the brink of irreversible, exploitative change

Exploitative overdevelopment is when developers and the city work a deal to change the zoning for the benefit of developers, not the current residents. They have perfected this task that relies on having as little community participation as possible. 


Wildlife lives here that’s going to be chased out. How would 600+ more cars in and out every day affect the peaceful living and property values of the homeowners nearby? How do residents feel about existing gridlock being compounded by 10 times the existing density? 

Appx height profile of 6-story, 327-unit Vista Clara apartment complex, and it’s four-story garage.

Appx height profile of 6-story, 327-unit Vista Clara apartment complex, and it’s four-story garage.

Why Quiet Rezoning and Exploitative Over-Development Can’t Work Here:


    ANOTHER deerfield Beach Exploitative OverDevelopment Project

    It starts with sneaky rezoning, ends with “Sorry, too late for you to do anything about it now.”

    Vista Clara is yet another exploitative overdevelopment project in Deerfield Beach that was snuck inside a community right past the neighbors. It all starts with the red flag of a rezoning request! 


    Four years after this article came out, they haven’t broken ground yet, and the neighbors have been kept in the dark about this project and it’s potential significant hazards to pedestrian and traffic safety, and destruction of home value, and gridlock between and MLK Blvd. and Federal Highway, along NE 2nd St.

    Vista Clara has 326 units & will be at Pennell Marine on North River Drive, bordering homes on NE 1 St Ave & NE 5 St., just west of Dixie, north of NE 2 Street. A traffic study shows Vista Clara will generate 1,775 trips a day. 

    2020 rendering of a development proposed within the Hillsboro River Estates community.

    Screenshot from Feb. 2020 New Pelican article by Judy Wilson. Vista Clara could have 326 apartments!

    How Were the Residents Consulted?

    Was resident participation request requested by the city?

    This huge apartment complex inside of a small, closed in neighborhood with very limited access, somehow received approval from the City of Deerfield Beach, despite the obvious conflicts of interest, hazards to pedestrian safety, hazards to traffic safety, and dramatic escalation of current, existing gridlock, particularly in and NE 2nd St and around Deerfield Beach elementary. Get down from there.


    This could add more than 600 cars to that cul-de-sac if each apartment had less than two cars.


    There will be more than enough cars in that complex to line up all the way from Vista Clara to the new Chick-fil-A on US1 & NE 2nd St and back again.


    The Vista Clara Apartments planned for 401 N River Ave in Deerfield Beach.

    Rendering for the proposed Vista Clara Apartments at 401 N River Ave in Deerfield Beach, FL.

    City Records Downloads

    Trying to locate and upload all related files related to Vista Clara here.

    Cities of abandonment of land to the developers (pdf)

    Download

    PRR Vista Clara Notification Boundaries and Proof (png)

    Download

    City’s abandonment of land (pdf)

    Download

    Resolution and Vista Clara Development Agreement (PDF)

    Download

    Our power is our voice. Our strength is our numbers.

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    Do you want to learn more? Do you want to fight back?

    Contact us via this form with your thoughts, concerns, comments, and of course, any inside information you have. Very little is known about this project by the public. 

    Subject Property: 401 NE River Dr., Deerfield, FL

    401 Northeast River Drive, Deerfield Beach, Florida 33441, United States

    Who is driving exploitative over-development in Deerfield?

    In less than a minute, Commissioner Todd Drosky clearly defines his plan to exploit Deerfield Beach:


    “The developers, like it or not, are the ones that are going to drive this train. It’s going to take a relationship with the builders to find out what they want. Builders want land! And the good news is, we have land to offer! We need to see what financial arrangements they would consider. I am 100% on board."

    How Quiet Rezoning allows Exploitative Over-Development

    The City of Deerfield Beach has encouraged Exploitative over-development with The AXIS Project east of Dixie Highway, and Vista Clara west of Dixie, in two adjacent neighborhoods that are separated by train tracks and connected by NE 2nd St. (Eller St).


    These two proposed complexes total 563 units. At less than two cars per family, we’re easily looking at ADDING 1000 rush-hour cars daily minimum between the two of them, just a couple blocks apart, on NE 2nd St. According to the New Pelican, Vista Clara alone will generate 1,775 trips a day! 

     

    Traffic cannot flow through or around either of these complexes. Flow into the complex is stopped completely EVERY TIME the access gate arm is lowered, behind each car that badges in. Do you know what this is going to be like with almost 1000 extra cars from 563 families during AM rush-hour, AM school drop off, PM school pick up, and PM rush-hour. 


    And Chick-fil-A! Chick-fil-A will be adding their notorious traffic to those 1000+ cars on NE 2nd St., in March.

    Exploitative overdevelopment happens on the backs of and at the expense of the community who lives there already, for the profit of robber baron developers. It cheapens our property, it cheapens our neighborhoods, and it cheapens the City of Deerfield Beach.


    What in the world has made this foolishness possible!? Quiet ReZoning. 


    The developers’ ultimate success depends on the neighborhood not knowing what the city is doing with the request to rezone.


    City officials encouraging over-development inside neighborhoods: 

    This could have never happened if a majority of the folks on the Dias didn’t approve quietly rezoning in the first place; its extremely disingenuous to for city officials to claim that they saved us from ourselves by approving a huge, unwanted, unsafe, monstrosity of an apartment building. 


    I want to take this opportunity to publicly thank Mayor Ganz and District Two Commissioner Ben Preston for your votes against the exploitative development in District One, when it came to the final vote on the AXIS Project. It’s too bad that Vice Mayor Drosky and the two other commissioners didn’t feel the need to stand by the people.


    I would ask if you, vice mayor Drosky, if you think the neighborhood surrounding Vista Clara is proud of you for your vote FOR the rezoning the would allow Vista Clara. 

    I’ve also heard city officials argue that “ A developer can build what they want, it’s their land.” Thats also a bit disingenuous: I can’t mow down my house and build a 7-11 without rezoning first.

    That would be preposterous- for the same reason the AXIS Project and Vista Clara is preposterous. Those two neighborhoods cannot safely handle that type of traffic. 

    12/3/24 Final Vote Video Clips

    Nearly the whole audience stood up to be sworn in.BP mistruthed & said he never received a single email. Bob’s sworn statement says he did. We all have the email history.Hudak’s prepared responseFYI- Parness ex parte disclosureFYI- Hudak’s ex parte disclosure

    Help the Win!!

    Contact the Attorney General and the Broward OIG
    Attorney General: Ashley MoodyBroward County OIG (email Office of Inspector General)Broward County OIG (call Office of Inspector General)

    New Chick-fil-A, not even considered a factor

    CFA traffic will exponentially add to the existing gridlock. A 237 unit apartment complex right here on the right, with a single file, gated entry, will cause a complete standstill.

    New Chick-fil-A NOT even considered a traffic factor!

    The Whole Town Showed up to Fight this Decision

    Deerfield Beach residents show up to REJECT exploitative over-development

    We are the unified residents in District One and District Two in Deerfield Beach, Florida, fighting Chicago Developer "Centrum Realty and Development" (aka CRD Federal, http://centrumrd.com/about, owned by the Slavin Family, http://centrumrd.com/contact).


    Both close-knit communities are suffering from Centrum’s attempts to destroy our historic, 100-year-old neighborhoods with their Vista Clara and Axis Project apartment housing tracts. Our fine city officials voted in their favor, and rejected the residents' pleas. The residents are now collectively suing the City of Deerfield Beach for that decision.
    [Donate Here: https://gofund.me/acf251e7].


    We're represented by the legendary attorney Robert Sweetapple: https://www.sweetapplebroeker.com

    The developers are represented by Dennis Mele of Greenspoon Marder: https://www.browardpalmbeach.com/news/dennis-mele-a-one-man-environmental-scourge-6465004


    You don’t find South Florida communities like ours often. Our ancestors grew up together as neighbors, and they're still neighbors in the cemetery here. Deerfield Beach is unique that way and when you get pissed off at these decisions and move away, you can’t ever be part of that type of multi-generational community again. When you get to be part of it, it’s very special. We care and we’re not going anywhere, and we are definitely not done here.


    Allowing rezoning here for the AXIS Project would cause a pivotal change, setting a precedent and forever changing the face of Deerfield Beach along Federal Highway. Now is our only opportunity; if we give up, the AXIS Project would be the first of many apartment rows that completely cut out local business and realtors- they do their own in-office ads and renting, like at a dorm, all up and down Federal Highway.


    This legal battle to reverse that by having certain commissioners' votes disqualified is our only chance to stop it.


    The rezoning is intended by the City to accommodate to the AXIS Project, a massive development that threatens our neighborhood’s safety and well-being. It introduces significant risks, including dangerous traffic on a 45mph road with a single gated entry, and delivery access directly across from a new Chick-fil-A entrance. 


    The project also increases density and building size five-fold, which benefits the Chicago Slavin Family's business, Centrum Realty and Development, but harms our community. We need your support to reverse this decision and protect Deerfield Beach.


    Contributing to our GoFundMe helps pay for our legal fight and shows the judges that the community stands united against this over-development. Every donation counts, even a dollar. Please spread the word on social media and via email.


    Help save Deerfield Beach from becoming another overdeveloped area like New Boca and New Pompano!

    [Donate Here: https://gofund.me/acf251e7]


    The deerfield Beach residents at the 12/3/24 meeting who did not want the zoning changed.

    The County Land Use Change

    Commissioner Parness had a legitimate question when he asked the people in attendance at the 11/6/24  commission meeting, “Who bothered to even attend the Broward County Land Use Amendment meetings?” It’s a very fair question. There are two reasons nobody in the audience raised a hand.


    Broward County COVID-19 lockdowns began March 19, 2020 when the county issued a stay-at-home order shortly after Governor Ron DeSantis declared a state of emergency in Florida on March 13, 2020. Travel outside the home was prohibited.


    1. Nobody attended because nobody knew about it. We weren't notified, and no one saw a single sign. 
    2. Even if people had known about it, attendance by the public was prohibited, not just by the state, but also by the county.

    At some point in mid 2021, a developer stapled this paper to an invitation to help plan their new apartment building and mailed it to residents. 


    That is how everyone learned about the zoning change.


    FDOT traffic studies occurred during Covid lockdown too.


    Let’s not forget that there is video of the developers’ attorney confirming the fact that this Broward County Land Use Change did not consider Chick-fil-A when determining approval. Deerfield Beach deerfield beach overdevelopment and rezoning traffic pedestrian safety risk reduction danger

    Broward County Land Use changed during Covid lockdowns when travel was prohibited.

    A dead stop or hard swerve in a 45 mph highway will cause accidents.

    Boca Bayou exit closed in the 90s

    It wasn’t safe in the 90’s, and it wouldn’t be safe now.

    Death Trap?

    • Look at that tiny, single file gated entrance.
      NE 4th St width is wildly inaccurate.
    • Back in the 90's, Boca Bayou had to close their SB US1 access point bc of all the accidents. How is a smaller, gated, single-file entrance, with *much* more traffic than in the 90s, going to be safer? This is a 45 mph highway. 
    • That proposed building, on the downhill, less visible side of the southbound Federal Highway bridge over Hillsboro River, has a gated entry in an active lane of 45 mph highway traffic, a block before a Chick-fil-A driveway that doesn’t appear to have been considered by the Broward County planning council.
    • UPDATE! A neighbor reached out to Boca Bayou and learned that their Dixie Highway exit is now also permanently closed because of accidents. It also was at the foot of a downhill slope.  

    Yes. Its a death trap.

    Boca Bayou had two alternative exits available to use, and one of them was also a failure. Now they have one exit on Royal Palm. 


    This compound doesn’t have those alternatives.

    This exit has been closed since the 90s.

    Send tips to us: TIP LINE Observations now live!

    TIP LINE for Observations. Click to send a note.

    So many people saw so many different things wrong with Tuesday’s hearing (12/3/2024). See video link above. If you have information or observed something notable, send us a note here (if possible, include the start time on the video). traffic pedestrian safety risk reduction danger deerfield beach overdevelopment and rezoning

    Send a comment about your observations here

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